ANALYSIS THE EFFECT OF MARKETING MIX IN PURCHASING DECISION OF GROWING UP MILK (GUM) ON THREE SOCIO-ECONOMIC CLASSES IN MALANG

ANALYSIS THE EFFECT OF MARKETING MIX IN PURCHASING DECISION OF GROWING UP MILK (GUM) ON THREE SOCIO-ECONOMIC CLASSES IN MALANG

The changing of consumer behavior is one of the attractive topic in consumer research. The dynamic of consumer behavior could be part that is caused the shorter life cycle product. Then, proper mapping of consumer’s socio-economic class is important thing to enable manufacturers in providing the bes...

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Bibliographic Details
Main Authors: Sunardi Sunardi, Jabal Tarik Ibrahim, Anas Tain
Format: Article
Language:English
Published: University of Brawijaya 2016-12-01
Series:AGRISE
Subjects:
Marketing Mix, Purchase Decision, Growing Up Milk Product, Partial Least Squares (PLS), Socio-Economic Class of Consumer
Online Access:https://agrise.ub.ac.id/index.php/agrise/article/view/198

Internet

https://agrise.ub.ac.id/index.php/agrise/article/view/198

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