Modern Market Customer Loyalty: Advertising Promotion Strategies

This study is focused on the relationship between advertising promotion strategies and customer loyalty in the modern market. This study seeks to explain the advertising promotion strategy if successfully carried out by the modern market, with the hope of creating loyal customers. This research was...

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Bibliographic Details
Main Authors: Apri Budianto, Irma Damayanti Bastaman, Aulia Fauziyah
Format: Article
Language:English
Published: LPPM Universitas Ibn Khaldun Bogor 2019-12-01
Series:Jurnal Manajemen
Subjects:
Online Access:http://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/2416/1615