Modern Market Customer Loyalty: Advertising Promotion Strategies
This study is focused on the relationship between advertising promotion strategies and customer loyalty in the modern market. This study seeks to explain the advertising promotion strategy if successfully carried out by the modern market, with the hope of creating loyal customers. This research was...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM Universitas Ibn Khaldun Bogor
2019-12-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | http://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/2416/1615 |
| _version_ | 1818576248431968256 |
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| author | Apri Budianto Irma Damayanti Bastaman Aulia Fauziyah |
| author_facet | Apri Budianto Irma Damayanti Bastaman Aulia Fauziyah |
| author_sort | Apri Budianto |
| collection | DOAJ |
| description | This study is focused on the relationship between advertising promotion strategies and customer loyalty in the modern market. This study seeks to explain the advertising promotion strategy if successfully carried out by the modern market, with the hope of creating loyal customers. This research was conducted on modern market customers in Ciamis. Ciamis is one of the regions in Indonesia, which is the same as other regions there are several modern markets with a variety of character of its customers. The study is based on the statements of several experts, which explain the customer relationship with various retail business promotion strategies. The model used in this study as an analysis tool is simple regression to illustrate how the relationship between advertising promotion strategies and customer loyalty. The results obtained are that there is an influence of advertising promotion strategies on customer loyalty, with the magnitude of influence is 27.5%, while as many as 22.5% are influenced by other factors not examined in this study |
| first_indexed | 2024-12-16T06:11:00Z |
| format | Article |
| id | doaj.art-34fb3a9cbd9b41a9a40f70f6b63dbbac |
| institution | Directory Open Access Journal |
| issn | 2301-4628 2301-4628 |
| language | English |
| last_indexed | 2024-12-16T06:11:00Z |
| publishDate | 2019-12-01 |
| publisher | LPPM Universitas Ibn Khaldun Bogor |
| record_format | Article |
| series | Jurnal Manajemen |
| spelling | doaj.art-34fb3a9cbd9b41a9a40f70f6b63dbbac2022-12-21T22:41:23ZengLPPM Universitas Ibn Khaldun BogorJurnal Manajemen2301-46282301-46282019-12-01102111122http://dx.doi.org/10.32832/jm-uika.v10i2.2416Modern Market Customer Loyalty: Advertising Promotion StrategiesApri Budianto0Irma Damayanti Bastaman 1Aulia Fauziyah2Universitas Galuh universitas GaluhUniversitas GaluhThis study is focused on the relationship between advertising promotion strategies and customer loyalty in the modern market. This study seeks to explain the advertising promotion strategy if successfully carried out by the modern market, with the hope of creating loyal customers. This research was conducted on modern market customers in Ciamis. Ciamis is one of the regions in Indonesia, which is the same as other regions there are several modern markets with a variety of character of its customers. The study is based on the statements of several experts, which explain the customer relationship with various retail business promotion strategies. The model used in this study as an analysis tool is simple regression to illustrate how the relationship between advertising promotion strategies and customer loyalty. The results obtained are that there is an influence of advertising promotion strategies on customer loyalty, with the magnitude of influence is 27.5%, while as many as 22.5% are influenced by other factors not examined in this studyhttp://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/2416/1615advertising promotion strategiesconsumer loyaltymodern marketing |
| spellingShingle | Apri Budianto Irma Damayanti Bastaman Aulia Fauziyah Modern Market Customer Loyalty: Advertising Promotion Strategies Jurnal Manajemen advertising promotion strategies consumer loyalty modern marketing |
| title | Modern Market Customer Loyalty: Advertising Promotion Strategies |
| title_full | Modern Market Customer Loyalty: Advertising Promotion Strategies |
| title_fullStr | Modern Market Customer Loyalty: Advertising Promotion Strategies |
| title_full_unstemmed | Modern Market Customer Loyalty: Advertising Promotion Strategies |
| title_short | Modern Market Customer Loyalty: Advertising Promotion Strategies |
| title_sort | modern market customer loyalty advertising promotion strategies |
| topic | advertising promotion strategies consumer loyalty modern marketing |
| url | http://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/2416/1615 |
| work_keys_str_mv | AT apribudianto modernmarketcustomerloyaltyadvertisingpromotionstrategies AT irmadamayantibastaman modernmarketcustomerloyaltyadvertisingpromotionstrategies AT auliafauziyah modernmarketcustomerloyaltyadvertisingpromotionstrategies |