Digital security of the hotel brand
This article is devoted to the study of the brand digital security and its impact on the business processes of hotel businesses. The emphasis is on the fact that digital communications as key drivers of the sales system create increased risks to the security of the hotel business. The cost markers...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2023-06-01
|
| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | https://htmanagementvb.com/index.php/HITM/article/view/258 |