Digital security of the hotel brand
This article is devoted to the study of the brand digital security and its impact on the business processes of hotel businesses. The emphasis is on the fact that digital communications as key drivers of the sales system create increased risks to the security of the hotel business. The cost markers...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2023-06-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | https://htmanagementvb.com/index.php/HITM/article/view/258 |
| _version_ | 1797794894203322368 |
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| author | Lyudmyla Bovsh Myroslava Bosovska Alla Okhrimenko Аlla Rasulova |
| author_facet | Lyudmyla Bovsh Myroslava Bosovska Alla Okhrimenko Аlla Rasulova |
| author_sort | Lyudmyla Bovsh |
| collection | DOAJ |
| description |
This article is devoted to the study of the brand digital security and its impact on the business processes of hotel businesses. The emphasis is on the fact that digital communications as key drivers of the sales system create increased risks to the security of the hotel business. The cost markers of hotel brands, operating in the market of hotel services of Ukraine in the dynamics of the pre-quarantine and post-quarantine periods are estimated. The structure of the capital’s hotel services market by categories and price segments has been studied. There are described the factors related to the formation of the system of protection quality of content and information at different levels of formal and informal communications, necessary for providing digital security of the hotel brand. There are offered possible ways to increase the level of digital security based on the implementation of cyber resilience tactics in hotels, based on brand carriers and risk categories, as well as monitoring and control of informal communication channels.
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| first_indexed | 2024-03-13T03:09:37Z |
| format | Article |
| id | doaj.art-34fd844af4e146d4a425faed56ee8718 |
| institution | Directory Open Access Journal |
| issn | 2620-0279 2620-0481 |
| language | English |
| last_indexed | 2024-03-13T03:09:37Z |
| publishDate | 2023-06-01 |
| publisher | University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja |
| record_format | Article |
| series | Mенаџмент у хотелијерству и туризму |
| spelling | doaj.art-34fd844af4e146d4a425faed56ee87182023-06-26T14:42:51ZengUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka BanjaMенаџмент у хотелијерству и туризму2620-02792620-04812023-06-0111110.5937/menhottur2301145BDigital security of the hotel brandLyudmyla Bovsh0Myroslava Bosovska1Alla Okhrimenko2Аlla Rasulova3State University of Trade and Economics, Kyiv, UkraineState University of Trade and Economics, Kyiv, UkraineState University of Trade and Economics, Kyiv, UkraineState University of Trade and Economics, Kyiv, Ukraine This article is devoted to the study of the brand digital security and its impact on the business processes of hotel businesses. The emphasis is on the fact that digital communications as key drivers of the sales system create increased risks to the security of the hotel business. The cost markers of hotel brands, operating in the market of hotel services of Ukraine in the dynamics of the pre-quarantine and post-quarantine periods are estimated. The structure of the capital’s hotel services market by categories and price segments has been studied. There are described the factors related to the formation of the system of protection quality of content and information at different levels of formal and informal communications, necessary for providing digital security of the hotel brand. There are offered possible ways to increase the level of digital security based on the implementation of cyber resilience tactics in hotels, based on brand carriers and risk categories, as well as monitoring and control of informal communication channels. https://htmanagementvb.com/index.php/HITM/article/view/258hotel branddigital securitycyberspaceUkraine |
| spellingShingle | Lyudmyla Bovsh Myroslava Bosovska Alla Okhrimenko Аlla Rasulova Digital security of the hotel brand Mенаџмент у хотелијерству и туризму hotel brand digital security cyberspace Ukraine |
| title | Digital security of the hotel brand |
| title_full | Digital security of the hotel brand |
| title_fullStr | Digital security of the hotel brand |
| title_full_unstemmed | Digital security of the hotel brand |
| title_short | Digital security of the hotel brand |
| title_sort | digital security of the hotel brand |
| topic | hotel brand digital security cyberspace Ukraine |
| url | https://htmanagementvb.com/index.php/HITM/article/view/258 |
| work_keys_str_mv | AT lyudmylabovsh digitalsecurityofthehotelbrand AT myroslavabosovska digitalsecurityofthehotelbrand AT allaokhrimenko digitalsecurityofthehotelbrand AT allarasulova digitalsecurityofthehotelbrand |