Adding Value together with Consumers at B2B Market
Results of scientific research dedicated to consumer involvement in the joint value addition process have been generalized and systematized; peculiar features pertinent to the application of the concept at the Russia’s B2B market have been singled out; methods of consumer involvement in the joint va...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economics Publishing House
2017-10-01
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| Series: | Стратегические решения и риск-менеджмент |
| Subjects: | |
| Online Access: | https://www.jsdrm.ru/jour/article/view/707 |