Adding Value together with Consumers at B2B Market
Results of scientific research dedicated to consumer involvement in the joint value addition process have been generalized and systematized; peculiar features pertinent to the application of the concept at the Russia’s B2B market have been singled out; methods of consumer involvement in the joint va...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economics Publishing House
2017-10-01
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| Series: | Стратегические решения и риск-менеджмент |
| Subjects: | |
| Online Access: | https://www.jsdrm.ru/jour/article/view/707 |
| _version_ | 1797403280995778560 |
|---|---|
| author | E. V. Arsenova T. YU. Sokolova |
| author_facet | E. V. Arsenova T. YU. Sokolova |
| author_sort | E. V. Arsenova |
| collection | DOAJ |
| description | Results of scientific research dedicated to consumer involvement in the joint value addition process have been generalized and systematized; peculiar features pertinent to the application of the concept at the Russia’s B2B market have been singled out; methods of consumer involvement in the joint value addition process have been analyzed. In addition, the relationship between the involvement of professional consumers in the value addition process and the consumer loyalty and the innovative business component has been analyzed. |
| first_indexed | 2024-03-09T02:36:12Z |
| format | Article |
| id | doaj.art-34fdd4ec7cf449458dd154586abda55a |
| institution | Directory Open Access Journal |
| issn | 2618-947X 2618-9984 |
| language | Russian |
| last_indexed | 2024-03-09T02:36:12Z |
| publishDate | 2017-10-01 |
| publisher | Real Economics Publishing House |
| record_format | Article |
| series | Стратегические решения и риск-менеджмент |
| spelling | doaj.art-34fdd4ec7cf449458dd154586abda55a2023-12-06T08:28:13ZrusReal Economics Publishing HouseСтратегические решения и риск-менеджмент2618-947X2618-99842017-10-0104-5687910.17747/2078-8886-2017-4-5-68-79634Adding Value together with Consumers at B2B MarketE. V. Arsenova0T. YU. Sokolova1FGOBU VO (Federal State Budgetary Education Institution of Higher Education) of the Financial University under the Government of the Russian FederationFGOBU VO (Federal State Budgetary Education Institution of Higher Education) of the Financial University under the Government of the Russian FederationResults of scientific research dedicated to consumer involvement in the joint value addition process have been generalized and systematized; peculiar features pertinent to the application of the concept at the Russia’s B2B market have been singled out; methods of consumer involvement in the joint value addition process have been analyzed. In addition, the relationship between the involvement of professional consumers in the value addition process and the consumer loyalty and the innovative business component has been analyzed.https://www.jsdrm.ru/jour/article/view/707joint value additionb2bco-producing with consumerscustomer focusvalue customization |
| spellingShingle | E. V. Arsenova T. YU. Sokolova Adding Value together with Consumers at B2B Market Стратегические решения и риск-менеджмент joint value addition b2b co-producing with consumers customer focus value customization |
| title | Adding Value together with Consumers at B2B Market |
| title_full | Adding Value together with Consumers at B2B Market |
| title_fullStr | Adding Value together with Consumers at B2B Market |
| title_full_unstemmed | Adding Value together with Consumers at B2B Market |
| title_short | Adding Value together with Consumers at B2B Market |
| title_sort | adding value together with consumers at b2b market |
| topic | joint value addition b2b co-producing with consumers customer focus value customization |
| url | https://www.jsdrm.ru/jour/article/view/707 |
| work_keys_str_mv | AT evarsenova addingvaluetogetherwithconsumersatb2bmarket AT tyusokolova addingvaluetogetherwithconsumersatb2bmarket |