Willingness to pay and actual purchase decision for organic agriculture products in Vietnam

This article aims to investigate the determinants of willingness to pay and the actual purchase decision of organic agriculture products among consumers in Vietnam, one of the emerging markets. The study uses primary survey data of 210 consumers based on the logit and ordered logit regression model...

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Bibliographic Details
Main Author: Dung Tien Luu
Format: Article
Language:English
Published: Universitas Islam Indonesia 2019-09-01
Series:Economic Journal of Emerging Markets
Online Access:http://journal.uii.ac.id/JEP/article/view/12538