Influence of the fit between elements in livestreaming shopping on consumers’ purchase intention: A dual-processing fluency perspective
In the wake of rapid development of livestream shopping and extensive research surrounding it, the fit between elements in livestream shopping has attracted the widespread attention of researchers. Based on the match-up hypothesis and information processing fluency theory, this study explored the im...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-03-01
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| Series: | Telematics and Informatics Reports |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503024000094 |