A Case Study of VAN Jacket and Kensuke Ishizu:
This article focuses on Van Jacket (1954–1978), a fashion brand that has had a major impact on the Japanese lifestyle, and Kensuke Ishizu (1911–2005), one of the founders of the company. VAN has created new customers and value with outstanding creativity and has climbed to the top by using various m...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-03-01
|
| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/4/40_2021.022/_html/-char/en |