The future of sustainable food consumption in China

Abstract Food production is one of the main contributors to greenhouse gas emissions and climate change. China, as a rapidly developing economy, contributes to an unsustainable food system as its consumption of animal products and meat has continued to grow in recent decades. Using the extended theo...

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Main Authors: May Chu, Sven Anders, Qing Deng, Carolina A. Contador, Francisco Cisternas, Catherine Caine, Ying Zhu, Shuyuan Yang, Bo Hu, Zhiguang Liu, Lap Ah Tse, Hon‐Ming Lam
Format: Article
Language:English
Published: Wiley 2023-03-01
Series:Food and Energy Security
Subjects:
Online Access:https://doi.org/10.1002/fes3.405
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author May Chu
Sven Anders
Qing Deng
Carolina A. Contador
Francisco Cisternas
Catherine Caine
Ying Zhu
Shuyuan Yang
Bo Hu
Zhiguang Liu
Lap Ah Tse
Hon‐Ming Lam
author_facet May Chu
Sven Anders
Qing Deng
Carolina A. Contador
Francisco Cisternas
Catherine Caine
Ying Zhu
Shuyuan Yang
Bo Hu
Zhiguang Liu
Lap Ah Tse
Hon‐Ming Lam
author_sort May Chu
collection DOAJ
description Abstract Food production is one of the main contributors to greenhouse gas emissions and climate change. China, as a rapidly developing economy, contributes to an unsustainable food system as its consumption of animal products and meat has continued to grow in recent decades. Using the extended theory of planned behavior as the conceptual framework, this paper examines factors influencing consumers' intention to purchase sustainable food in China. To this end, a population‐based face‐to‐face survey was conducted with 2422 respondents in five provinces spanning the north and south of China. The results showed that the traditional constructs of behavioral attitude, subjective norms, perceived behavioral control, and the additional construct of perceived quality are significant in inducing such intentions. This paper suggests that to enhance consumers' willingness to shift to sustainable food consumption, appropriate regulation and monitoring framework is needed to increase consumers' trust toward sustainable food. The government can also cooperate with the media, experts, and social media opinion leaders to ensure that messages on sustainable development are promoted in effective ways.
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spelling doaj.art-3533b4495d9149b195eb4eeb808695702023-03-20T11:12:30ZengWileyFood and Energy Security2048-36942023-03-01122n/an/a10.1002/fes3.405The future of sustainable food consumption in ChinaMay Chu0Sven Anders1Qing Deng2Carolina A. Contador3Francisco Cisternas4Catherine Caine5Ying Zhu6Shuyuan Yang7Bo Hu8Zhiguang Liu9Lap Ah Tse10Hon‐Ming Lam11Institute of Local Government Studies (INLOGOV), School of Government University of Birmingham Birmingham UKDepartment of Resource Economics & Environmental Sociology University of Alberta Edmonton Alberta CanadaNational Center for Cardiovascular Diseases, Fuwai Hospital Chinese Academy of Medical Sciences Beijing ChinaCenter for Soybean Research of the State Key Laboratory of Agrobiotechnology and School of Life Sciences The Chinese University of Hong Kong Shatin, Hong Kong SAR ChinaDepartment of Marketing The Chinese University of Hong Kong Shatin, Hong Kong SAR ChinaSchool of Law University of Exeter Exeter UKCollege of Economics and Management South China Agricultural University Guangzhou ChinaJC School of Public Health and Primary Care The Chinese University of Hong Kong Shatin, Hong Kong SAR ChinaNational Center for Cardiovascular Diseases, Fuwai Hospital Chinese Academy of Medical Sciences Beijing ChinaJC School of Public Health and Primary Care The Chinese University of Hong Kong Shatin, Hong Kong SAR ChinaJC School of Public Health and Primary Care The Chinese University of Hong Kong Shatin, Hong Kong SAR ChinaCenter for Soybean Research of the State Key Laboratory of Agrobiotechnology and School of Life Sciences The Chinese University of Hong Kong Shatin, Hong Kong SAR ChinaAbstract Food production is one of the main contributors to greenhouse gas emissions and climate change. China, as a rapidly developing economy, contributes to an unsustainable food system as its consumption of animal products and meat has continued to grow in recent decades. Using the extended theory of planned behavior as the conceptual framework, this paper examines factors influencing consumers' intention to purchase sustainable food in China. To this end, a population‐based face‐to‐face survey was conducted with 2422 respondents in five provinces spanning the north and south of China. The results showed that the traditional constructs of behavioral attitude, subjective norms, perceived behavioral control, and the additional construct of perceived quality are significant in inducing such intentions. This paper suggests that to enhance consumers' willingness to shift to sustainable food consumption, appropriate regulation and monitoring framework is needed to increase consumers' trust toward sustainable food. The government can also cooperate with the media, experts, and social media opinion leaders to ensure that messages on sustainable development are promoted in effective ways.https://doi.org/10.1002/fes3.405food consumptionfood securitysustainable foodtheory of planned behavior
spellingShingle May Chu
Sven Anders
Qing Deng
Carolina A. Contador
Francisco Cisternas
Catherine Caine
Ying Zhu
Shuyuan Yang
Bo Hu
Zhiguang Liu
Lap Ah Tse
Hon‐Ming Lam
The future of sustainable food consumption in China
Food and Energy Security
food consumption
food security
sustainable food
theory of planned behavior
title The future of sustainable food consumption in China
title_full The future of sustainable food consumption in China
title_fullStr The future of sustainable food consumption in China
title_full_unstemmed The future of sustainable food consumption in China
title_short The future of sustainable food consumption in China
title_sort future of sustainable food consumption in china
topic food consumption
food security
sustainable food
theory of planned behavior
url https://doi.org/10.1002/fes3.405
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