Breaking The Traditional Communication Flow: Exploration of Social Media Opinion Leaders in Health
Opinion leaders play an important role in mitigating health issues and are able to influence attitudes and health behaviors to a certain extent. However, in the world we are living today, individual health decision making no longer rely fully on doctor’s advice, but often persuaded by people or orga...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2017-01-01
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Series: | SHS Web of Conferences |
Online Access: | https://doi.org/10.1051/shsconf/20173300044 |