Breaking The Traditional Communication Flow: Exploration of Social Media Opinion Leaders in Health

Opinion leaders play an important role in mitigating health issues and are able to influence attitudes and health behaviors to a certain extent. However, in the world we are living today, individual health decision making no longer rely fully on doctor’s advice, but often persuaded by people or orga...

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Bibliographic Details
Main Authors: Mohamad Emma, Ahmad Abdul Latiff, Mohamed Salleh Sabariah, Wan Sulaiman Ummu Khadijah
Format: Article
Language:English
Published: EDP Sciences 2017-01-01
Series:SHS Web of Conferences
Online Access:https://doi.org/10.1051/shsconf/20173300044