Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features
The transformations experienced in the tourism industry along with developing internet technologies are bringing out new distribution channels. The presentation of tourism products through these channels has also been rapidly accepted by the tourists. Online travel sales exceeding 690 billion doll...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University
2020-06-01
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| Series: | Journal of Tourismology |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/52515/701393?publisher=istanbul |