Hashtag Functions in Modern Russian Advertising (Based on the Advertisement Material from the Social Network Instagram)
This article is devoted to the identification and consideration of the function of hashtags in the social network Instagram. Together with the media component, the hashtag-text is an advertising creolized text, which is a full-fledged information tool, and serves to attract the attention of the targ...
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| Format: | Article |
| Language: | English |
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Sourthern Federal University
2017-12-01
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| Series: | Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki |
| Subjects: | |
| Online Access: | http://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1007 |