Clickbait and translation: Proposing a typology of online news headline transcreation strategies
Clickbait has been widely studied within the online news headline context; however, it is still understudied under the umbrella of transcreation. By employing the theory of transcreation by Gaballo (2012) and news headline tabloidization/clickbaiting presentation by Reinemann et al. (2012) on a corp...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Syiah Kuala
2023-09-01
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| Series: | Studies in English Language and Education |
| Subjects: | |
| Online Access: | https://jurnal.usk.ac.id/SiELE/article/view/29141 |