Tailoring Content for Authenticity and Adoption: Community-Based Participatory Research and the Co-creation of Story-Based Health Communication for Underserved Communities
This perspective presents concrete examples of how community-based participatory research can be used effectively to decolonize health communication through the co-creation of health communication content specifically tailored to minoritized and underserved communities. The authors describe how comm...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2021-04-01
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Series: | Frontiers in Communication |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2021.663389/full |