THE INFLUENCE OF COMMUNICATIVE SKILLS AND APPEARANCE ON MANIPULATIVE MARKETING TECHNIQUES AT POINT COFFEE IN SURABAYA.

THE INFLUENCE OF COMMUNICATIVE SKILLS AND APPEARANCE ON MANIPULATIVE MARKETING TECHNIQUES AT POINT COFFEE IN SURABAYA.

At this modern era, there are currently a lot of intense competition in starting a business in the field of coffee shops, especially in the Surabaya area. This research aims to explain the influence contained in the barista Point Coffee whether by having communicative skills and attractive appearan...

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Bibliographic Details
Main Author: Nindya Kartika Kusmayati
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2024-01-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:
Keywords: Communicative skills, appearance and manipulative marketing techniques
Online Access:https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/patria/index.php/pac/index.php/magistra/index.php/ijeeit/index.php/ijti/index.php/ijebd/article/view/2415

Internet

https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/patria/index.php/pac/index.php/magistra/index.php/ijeeit/index.php/ijti/index.php/ijebd/article/view/2415

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