SOLUTION OF THE QUESTION OF CSR AND MARKETING CHALLENGES

SOLUTION OF THE QUESTION OF CSR AND MARKETING CHALLENGES

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The topic of sustainability has taken center stage around the world and has driven the attention and focus of a growing number of powerful voices and interests around the world. Constantly increasing competitive and social tension forces companies to find new approaches in business behaviour. Increa...

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Bibliographic Details
Main Authors: Mária Holienčinová, Ľudmila Nagyová, Ingrida Sedliaková
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University od Life Sciences Press 2014-12-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
Corporate social responsibility
sustainability
sustainable marketing
Online Access:https://pefim.sggw.edu.pl/article/view/1274

Internet

https://pefim.sggw.edu.pl/article/view/1274

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