SOLUTION OF THE QUESTION OF CSR AND MARKETING CHALLENGES
The topic of sustainability has taken center stage around the world and has driven the attention and focus of a growing number of powerful voices and interests around the world. Constantly increasing competitive and social tension forces companies to find new approaches in business behaviour. Increa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University od Life Sciences Press
2014-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1274 |
| _version_ | 1797645085109649408 |
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| author | Mária Holienčinová Ľudmila Nagyová Ingrida Sedliaková |
| author_facet | Mária Holienčinová Ľudmila Nagyová Ingrida Sedliaková |
| author_sort | Mária Holienčinová |
| collection | DOAJ |
| description | The topic of sustainability has taken center stage around the world and has driven the attention and focus of a growing number of powerful voices and interests around the world. Constantly increasing competitive and social tension forces companies to find new approaches in business behaviour. Increasing needs force companies to support these demands sustainably. Initiatives of corporate social responsibility (CSR) should be incorporated into strategy in every business entity. The purpose of this paper is to determine the importance of CSR and new marketing approaches through sustainable marketing in business activities. In order to fulfill defined objectives of the paper were collected and used primary and secondary sources of information, as well as the method of interview using a questionnaire (total number of respondents was 120 agrifood entities). |
| first_indexed | 2024-03-11T14:40:53Z |
| format | Article |
| id | doaj.art-3583186558b64ce3b486f35c8b5a8926 |
| institution | Directory Open Access Journal |
| issn | 2081-3430 2544-0640 |
| language | English |
| last_indexed | 2024-03-11T14:40:53Z |
| publishDate | 2014-12-01 |
| publisher | Wydawnictwo SGGW - Warsaw University od Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj.art-3583186558b64ce3b486f35c8b5a89262023-10-30T15:12:00ZengWydawnictwo SGGW - Warsaw University od Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402014-12-0112(61)SOLUTION OF THE QUESTION OF CSR AND MARKETING CHALLENGESMária Holienčinová0Ľudmila Nagyová1Ingrida Sedliaková2Department of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in NitraDepartment of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in NitraDepartment of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in NitraThe topic of sustainability has taken center stage around the world and has driven the attention and focus of a growing number of powerful voices and interests around the world. Constantly increasing competitive and social tension forces companies to find new approaches in business behaviour. Increasing needs force companies to support these demands sustainably. Initiatives of corporate social responsibility (CSR) should be incorporated into strategy in every business entity. The purpose of this paper is to determine the importance of CSR and new marketing approaches through sustainable marketing in business activities. In order to fulfill defined objectives of the paper were collected and used primary and secondary sources of information, as well as the method of interview using a questionnaire (total number of respondents was 120 agrifood entities).https://pefim.sggw.edu.pl/article/view/1274Corporate social responsibilitysustainabilitysustainable marketing |
| spellingShingle | Mária Holienčinová Ľudmila Nagyová Ingrida Sedliaková SOLUTION OF THE QUESTION OF CSR AND MARKETING CHALLENGES Polityki Europejskie, Finanse i Marketing Corporate social responsibility sustainability sustainable marketing |
| title | SOLUTION OF THE QUESTION OF CSR AND MARKETING CHALLENGES |
| title_full | SOLUTION OF THE QUESTION OF CSR AND MARKETING CHALLENGES |
| title_fullStr | SOLUTION OF THE QUESTION OF CSR AND MARKETING CHALLENGES |
| title_full_unstemmed | SOLUTION OF THE QUESTION OF CSR AND MARKETING CHALLENGES |
| title_short | SOLUTION OF THE QUESTION OF CSR AND MARKETING CHALLENGES |
| title_sort | solution of the question of csr and marketing challenges |
| topic | Corporate social responsibility sustainability sustainable marketing |
| url | https://pefim.sggw.edu.pl/article/view/1274 |
| work_keys_str_mv | AT mariaholiencinova solutionofthequestionofcsrandmarketingchallenges AT ludmilanagyova solutionofthequestionofcsrandmarketingchallenges AT ingridasedliakova solutionofthequestionofcsrandmarketingchallenges |