Use of influence marketing to promote goods on social networks
The development of digitalization and the conditions of the pandemic necessitate the transfer of economic activity of companies to the digital environment. Marketing activities are also changing due to pandemic constraints. The result is a reduction in the available means of promoting goods and serv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2021-12-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/249604 |