Effects of marketing indicators application on brand evaluation
The brand, as a relational capital segment,, represents the intangible assets. Not only influencing the company performance, the value of the brand determines the future growth and development. This paper presents a comparative literature review, which provides a basis for creating a framework of th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Toplica Academy of Applied Studies, Department of Business Studies Blace
2022-12-01
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| Series: | BizInfo |
| Subjects: | |
| Online Access: | http://bizinfo.edu.rs/index.php/bizinfo/article/view/249 |