Discovering prominent themes of the application of eye tracking technology in marketing research

Discovering prominent themes of the application of eye tracking technology in marketing research

This study shows the main results of a bibliometric analysis of academic research that has applied eye tracking technology in the marketing discipline, drawing from 923 documents extracted from the WoS bibliographic data-base. The aims of the study are to (i) identify the structure of the relationsh...

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Bibliographic Details
Main Authors: Francisco Muñoz Leiva, María Eugenia Rodríguez López, Bárbara García Martí
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2022-02-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
eye tracking
marketing
web of science
scimat
bibliometric map
strategic diagram
thematic network
Online Access:http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2022&vol=22&num=1&o=7

Internet

http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2022&vol=22&num=1&o=7

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