Measuring the brand equity for consumers: Empirical evidence from food market in Serbia
This manuscript aims to determine equities of certain brands of food products for consumers in Serbia based on the Aaker model, according to which brand equity is seen as a set of five dimensions (brand loyalty, brand awareness, brand associations, perceived quality and other equity assets). In othe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2016-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2016/0350-21201635189K.pdf |