THE EFFECT OF CELEBRITY ENDORSER ON REPURCHASE INTENTION OF COSMETIC PRODUCTS
The Indonesian cosmetics market is increasing along with the influence of global trends - where the function of cosmetics is shifting as a basic necessity for the millennial generation. Currently, many cosmetic product marketing use the role of celebrity endorser to increase the role of the brand an...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2021-04-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: |