Students’ Perceptions of Service Quality, Satisfaction, and Word-Of-Mouth: Scale Adaptation and Validation on a Sample of ICT and STEM Students
Purpose – The purpose of this empirical research is to adapt and adopt a measurement tool that will accurately assess students’ perceptions of higher education (HE) service quality (SQ), as well as the students’ overall satisfaction (SS) and their word-of-mouth (WoM) behavior. The target groups are...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2018-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/311506 |