Implications of Psychological Pricing on Contemporary Muslim Retailers and Consumers in Nigeria
Pricing is one of the major components of businesses. Retailers have adopted different pricing modes due to the need to devise sustainable pricing strategies. This is one of the reasons for the development of psychological pricing. Psychological pricing has adverse effects on Muslim retailers and co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2023-06-01
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| Series: | Journal of Islamic Economic and Business Research |
| Subjects: | |
| Online Access: | https://jiebr.umy.ac.id/index.php/jiebr/article/view/93 |