PREPARATION OF BUNDLING STRATEGY AND IMPROVEMENT OF BRAND AWARENESS WITH INSTAGRAM PROMOTION STRATEGY AT FOJA COFFEE MSME

Abstract In Indonesia, micro, small and medium enterprises (MSMEs) are one of the drivers of the economy. The important role of the existence of MSMEs in Indonesia is significant role in the process of national economic development in Indonesia. This research was conducted through a business coachin...

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Bibliographic Details
Main Author: Ilham Bayu Bramasto
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Palopo, Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) 2023-09-01
Series:Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi
Online Access:https://journal.stiem.ac.id/index.php/jureq/article/view/1536