The Impact of COVID-19 on Consumer Behaviour and How Business Mitigates it: Indonesian Small to Medium Business Owners’ Perspective – An Explorative Study
This research paper aims to examine the impact of the COVID-19 pandemic on consumer behaviour and the strategic adjustment implemented by small to medium-size businesses. Consumer behaviour has been altered. It has made organizations react to survive. To understand emerging consumer behaviour, and h...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Iran University of Science & Technology
2022-09-01
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| Series: | International Journal of Industrial Engineering and Production Research |
| Subjects: | |
| Online Access: | http://ijiepr.iust.ac.ir/article-1-1480-en.pdf |