O VERDADEIRO VALOR DAS MARCAS
The purpose of this article is to show how the science of branding contributes to building strong brands. This is a survey, presenting brands for its transcendental bias, that goes far beyond the physical dimensions of consumer goods. There was an explanation of how the tags are identified by the...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade do Oeste Paulista
2015-03-01
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| Series: | Colloquium Humanarum |
| Subjects: | |
| Online Access: | http://revistas.unoeste.br/revistas/ojs/index.php/ch/article/view/1277/1347 |