A Novel Hybrid Multiple Attribute Decision Making Framework for Enterprise Green Marketing Performance Management Evaluation Based on the Triangular Fuzzy Neutrosophic Sets
The performance of green marketing refers to the realistic state of green marketing activities in terms of enterprise development, consumer demand and social ecological environment. These aspects are represented by the game equilibrium between green marketing subjects. The better the game equilibriu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2023-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10360807/ |