Gestão das marcas no ciberespaço: uma reflexão sobre a atuação da enciclopédia britânica
Nowadays, we can observe that the environment has incorporated the cyber space dimension and those enterprises are adequately positioned in that enlarged environment areobtaining market share, image and moread vantageous economic profits. One possible reason for the delay of some of these enterpris...
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| Format: | Article |
| Language: | English |
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Universidade Federal de Santa Catarina
2002-01-01
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| Series: | Revista de Ciências da Administração : RCA |
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| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/8114 |