The Impact of Brand-Oriented Strategy on Brand Performance with Emphasis on Brand Identity Intervention
Identification of effective factors on brand performance is considered as an important issue in strategic marketing decisions. According to the findings, brand motivates brand identity development. Brand identity plays an important role in implementing a brand- oriented strategy and improving busine...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iran Strategic Management Society
2019-08-01
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| Series: | مطالعات مدیریت راهبردی |
| Subjects: | |
| Online Access: | https://www.smsjournal.ir/article_95233_6ac2b75378ef1c21514e4086fcda507d.pdf |