Intra-organizational marketing as a factor in the competitiveness and sustainable development of research and project institute
Employees are the intellectual capital of the organization, they are the strategic resource that ensures the achievement of its commercial goals. The formation of employee loyalty allows the organization to ensure its ability to function consistently in the market, to be profitable and competitive,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/67/e3sconf_sdgg2021_05041.pdf |