Pengaruh Social Media Influencer Terhadap Perilaku Konsumtif di Era Ekonomi Digital

Pengaruh Social Media Influencer Terhadap Perilaku Konsumtif di Era Ekonomi Digital

This study aims to determine the correlation between consumptive behavior at using e-commerce in this digital era and social media influencers. The background of this study is the rapid growth of e-commerce in Indonesia. Quantitative descriptive method was being used to found the causal relationship...

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Bibliographic Details
Main Authors: Irfan Maulana, Jovanna Merseyside br. Manulang, Ossya Salsabila
Format: Article
Language:Indonesian
Published: Institut Ilmu Sosial dan Manajemen STIAMI 2020-04-01
Series:Majalah Ilmiah Bijak
Subjects:
e-commerce
social media influencer
consumptive behavior
Online Access:https://ojs.stiami.ac.id/index.php/bijak/article/view/823

Internet

https://ojs.stiami.ac.id/index.php/bijak/article/view/823

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