Evaluation of Customer Satisfaction of Pharmacies Service Quality Using Integrated and Hybrid Kano-Servqual Approach

Evaluation of Customer Satisfaction of Pharmacies Service Quality Using Integrated and Hybrid Kano-Servqual Approach

Introduction: Pharmacies as the only official reference of delivering medicine to patients play an important role in medication and counseling medication to patients. In this study, we investigated the status of Satisfaction of service quality of Bushehr pharmacies using the Kano and SERVQUAL models...

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Bibliographic Details
Main Authors: Abolghasem Arabioun, Jamaledin Kaboutari, Mehdi Hashemi, Mohammad Piran
Format: Article
Language:fas
Published: Vesnu Publications 2014-05-01
Series:مدیریت اطلاعات سلامت
Subjects:
Satisfaction
Pharmacy
Service Quality
Clients.
Online Access:http://him.mui.ac.ir/index.php/him/article/view/1292

Internet

http://him.mui.ac.ir/index.php/him/article/view/1292

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