Imaging roles of Public Relations (PR) texts in the proprietary media of the corporate brands

Imaging roles of Public Relations (PR) texts in the proprietary media of the corporate brands

The article considers the contribution of the proprietary media in the communication policy of business organizations. The aim of the study is to identify the general imaging functions of the different PR texts, published on the online platforms of the companies. The research is based on th...

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Bibliographic Details
Main Author: Hristina Hristova
Format: Article
Language:Bulgarian
Published: Sofia University "St. Kliment Ohridski" 2023-04-01
Series:Медии и език
Online Access:http://medialinguistics.com/2023/03/12/imaging-roles-of-public-relations-pr-texts-in-the-proprietary-media-of-the-corporate-brands/

Internet

http://medialinguistics.com/2023/03/12/imaging-roles-of-public-relations-pr-texts-in-the-proprietary-media-of-the-corporate-brands/

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