Individual Differences in Brain Responses: New Opportunities for Tailoring Health Communication Campaigns

Prevention neuroscience investigates the brain basis of attitude and behavior change. Over the years, an increasingly structurally and functionally resolved “persuasion network” has emerged. However, current studies have only identified a small handful of neural structures that are commonly recruite...

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Bibliographic Details
Main Authors: Richard Huskey, Benjamin O. Turner, René Weber
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-12-01
Series:Frontiers in Human Neuroscience
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fnhum.2020.565973/full