Individual Differences in Brain Responses: New Opportunities for Tailoring Health Communication Campaigns
Prevention neuroscience investigates the brain basis of attitude and behavior change. Over the years, an increasingly structurally and functionally resolved “persuasion network” has emerged. However, current studies have only identified a small handful of neural structures that are commonly recruite...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2020-12-01
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| Series: | Frontiers in Human Neuroscience |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fnhum.2020.565973/full |
| _version_ | 1818919536373530624 |
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| author | Richard Huskey Benjamin O. Turner René Weber |
| author_facet | Richard Huskey Benjamin O. Turner René Weber |
| author_sort | Richard Huskey |
| collection | DOAJ |
| description | Prevention neuroscience investigates the brain basis of attitude and behavior change. Over the years, an increasingly structurally and functionally resolved “persuasion network” has emerged. However, current studies have only identified a small handful of neural structures that are commonly recruited during persuasive message processing, and the extent to which these (and other) structures are sensitive to numerous individual difference factors remains largely unknown. In this project we apply a multi-dimensional similarity-based individual differences analysis to explore which individual factors—including characteristics of messages and target audiences—drive patterns of brain activity to be more or less similar across individuals encountering the same anti-drug public service announcements (PSAs). We demonstrate that several ensembles of brain regions show response patterns that are driven by a variety of unique factors. These results are discussed in terms of their implications for neural models of persuasion, prevention neuroscience and message tailoring, and methodological implications for future research. |
| first_indexed | 2024-12-20T01:07:25Z |
| format | Article |
| id | doaj.art-366d2ad643eb482b99bcb6c55a0644a0 |
| institution | Directory Open Access Journal |
| issn | 1662-5161 |
| language | English |
| last_indexed | 2024-12-20T01:07:25Z |
| publishDate | 2020-12-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Human Neuroscience |
| spelling | doaj.art-366d2ad643eb482b99bcb6c55a0644a02022-12-21T19:58:47ZengFrontiers Media S.A.Frontiers in Human Neuroscience1662-51612020-12-011410.3389/fnhum.2020.565973565973Individual Differences in Brain Responses: New Opportunities for Tailoring Health Communication CampaignsRichard Huskey0Benjamin O. Turner1René Weber2Cognitive Communication Science Lab – C2 Lab, Center for Mind and Brain, Department of Communication, University of California, Davis, Davis, CA, United StatesWee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, SingaporeMedia Neuroscience Lab, Department of Communication, University of California, Santa Barbara, Santa Barbara, CA, United StatesPrevention neuroscience investigates the brain basis of attitude and behavior change. Over the years, an increasingly structurally and functionally resolved “persuasion network” has emerged. However, current studies have only identified a small handful of neural structures that are commonly recruited during persuasive message processing, and the extent to which these (and other) structures are sensitive to numerous individual difference factors remains largely unknown. In this project we apply a multi-dimensional similarity-based individual differences analysis to explore which individual factors—including characteristics of messages and target audiences—drive patterns of brain activity to be more or less similar across individuals encountering the same anti-drug public service announcements (PSAs). We demonstrate that several ensembles of brain regions show response patterns that are driven by a variety of unique factors. These results are discussed in terms of their implications for neural models of persuasion, prevention neuroscience and message tailoring, and methodological implications for future research.https://www.frontiersin.org/articles/10.3389/fnhum.2020.565973/fullprevention neurosciencepersuasion neuroscienceindividual differencespublic service announcementshealth campaignsmedia neuroscience |
| spellingShingle | Richard Huskey Benjamin O. Turner René Weber Individual Differences in Brain Responses: New Opportunities for Tailoring Health Communication Campaigns Frontiers in Human Neuroscience prevention neuroscience persuasion neuroscience individual differences public service announcements health campaigns media neuroscience |
| title | Individual Differences in Brain Responses: New Opportunities for Tailoring Health Communication Campaigns |
| title_full | Individual Differences in Brain Responses: New Opportunities for Tailoring Health Communication Campaigns |
| title_fullStr | Individual Differences in Brain Responses: New Opportunities for Tailoring Health Communication Campaigns |
| title_full_unstemmed | Individual Differences in Brain Responses: New Opportunities for Tailoring Health Communication Campaigns |
| title_short | Individual Differences in Brain Responses: New Opportunities for Tailoring Health Communication Campaigns |
| title_sort | individual differences in brain responses new opportunities for tailoring health communication campaigns |
| topic | prevention neuroscience persuasion neuroscience individual differences public service announcements health campaigns media neuroscience |
| url | https://www.frontiersin.org/articles/10.3389/fnhum.2020.565973/full |
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