Identifying and Evaluating the Value Chain of Rural Businesses with Branding Potential (Case Study: Turkmen Sahra of Golestan Province)
The present study examines rural businesses based on two approaches of branding and value chain as a way to activate businesses to increase productivity and achieve competitiveness. This article is a descriptive-analytical study based on probability and targeted methods in sampling and data collecti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2021-08-01
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| Series: | Pizhūhish/hā-yi Rūstāyī |
| Subjects: | |
| Online Access: | https://jrur.ut.ac.ir/article_77733_ecb6a9e2aa42015c2c70cc7dc7fc9156.pdf |