Victim identifiability, number of victims, and unit asking in charitable giving.

This study examines the identifiable victim effect (being more willing to help an identified victim than an unidentified), the singularity effect (i.e., being more willing to help a single identified victim than a group of identified victims), and unit asking (first asking donors for their willingne...

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Bibliographic Details
Main Authors: Hajdi Moche, Hulda Karlsson, Daniel Västfjäll
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2024-01-01
Series:PLoS ONE
Online Access:https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0300863&type=printable