Individual Cultural Values and Consumer Animosity: Chinese Consumers’ Attitude Toward American Products
The importance and interest in individual cultural values have been increased considerably in recent years. Cultural values have been examined as the antecedent to many consumer behaviors and attitudes. The individual cultural values of consumers are shaping attitude and behavior and how that influe...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244019871056 |