Clustering and Prediction Model of Customer Lifetime Value (Case Studies: IRAN National Center for Numbering Goods and Services)
One of the important topics in this field is Customer Lifetime value(CLV) that means how much profit a customer generates in his lifetime for a company. The main goal of this research is presenting a model for clustering and predicting customer lifetime value and customer evaluation in IRAN National...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Shahid Beheshti University
2020-12-01
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| Series: | چشمانداز مدیریت صنعتی |
| Subjects: | |
| Online Access: | https://jimp.sbu.ac.ir/article_87608_375a70f27ecdbe496ebceea9684a6d39.pdf |