Different kinds of research shoppers, different cognitive-affective consequences

Different kinds of research shoppers, different cognitive-affective consequences

Purpose – Customer journey is more omnichannel than ever. Currently, one of the most influential omnichannel behaviors is research shopping in its two predominant forms: webrooming and showrooming. The purpose of this study is to determine the possible moderating effect of each of these behaviors fr...

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Bibliographic Details
Main Authors: Nuria Viejo-Fernández, María José Sanzo-Pérez, Rodolfo Vázquez-Casielles
Format: Article
Language:English
Published: Emerald Publishing 2019-06-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
perceived value
satisfaction
emotions
showrooming
webrooming
research shopping
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-09-2018-0040/full/pdf?title=different-kinds-of-research-shoppers-different-cognitive-affective-consequences

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-09-2018-0040/full/pdf?title=different-kinds-of-research-shoppers-different-cognitive-affective-consequences

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