Modern trends in sales: Phenomena of associated loyalty programs
The market competition which takes place between companies is based on the aspiration that each of them attracts a larger number of consumers, who choose to buy a specific product for their own reasons. If the product has fulfilled the expectations, the consumer will remain loyal to the company and...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2015-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201534043J.pdf |