Coordination in a franchise channel
This study aimed to replicate in South Africa a survey by Guiltinan et Bl (1980) on the effect on coordination in a franchise channel of: Franchise authority; franchise influence; helpfulness of communications; automony; and uncertainty. The results will be of value to both franchisors and franchise...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1984-09-01
|
| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1120 |