An Empirical Study on Impulsive Buying Behavior
There is a wealth of research on Impulsive Buying Behavior in the developed countries. However, dearth of research on this issue in Pakistan was the motivating factor for undertaking this research. The purpose of this research was to (1) identify the variables related to impulsive buying; (2) identi...
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| Format: | Article |
| Language: | English |
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Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2008-12-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/333 |