An Empirical Study on Impulsive Buying Behavior
There is a wealth of research on Impulsive Buying Behavior in the developed countries. However, dearth of research on this issue in Pakistan was the motivating factor for undertaking this research. The purpose of this research was to (1) identify the variables related to impulsive buying; (2) identi...
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| Format: | Article |
| Language: | English |
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Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2008-12-01
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| Series: | JISR Management and Social Sciences & Economics |
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| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/333 |
| _version_ | 1797851568197861376 |
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| author | Tariq Jalees |
| author_facet | Tariq Jalees |
| author_sort | Tariq Jalees |
| collection | DOAJ |
| description | There is a wealth of research on Impulsive Buying Behavior in the developed countries. However, dearth of research on this issue in Pakistan was the motivating factor for undertaking this research. The purpose of this research was to (1) identify the variables related to impulsive buying; (2) identify the relationships of these variables; (3) ascertain their validity in Pakistan; (4) empirically test the derived hypothesis. Based on literature survey, the variables identified for this study were individualism, collectivism, mood, and proximity. A questionnaire based on the above variables was developed and administered in one of the affluent areas of Karachi i.e. Clifton and Defence. The sample size was 120. Four different hypotheses were derived that were tested through regression, F- and T-tests.
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| first_indexed | 2024-04-09T19:18:48Z |
| format | Article |
| id | doaj.art-36c71b090c2d4c6e9dcbd176f4b1913b |
| institution | Directory Open Access Journal |
| issn | 2616-7476 1998-4162 |
| language | English |
| last_indexed | 2024-04-09T19:18:48Z |
| publishDate | 2008-12-01 |
| publisher | Shaheed Zulfikar Ali Bhutto Institute of Science and Technology |
| record_format | Article |
| series | JISR Management and Social Sciences & Economics |
| spelling | doaj.art-36c71b090c2d4c6e9dcbd176f4b1913b2023-04-05T15:22:35ZengShaheed Zulfikar Ali Bhutto Institute of Science and TechnologyJISR Management and Social Sciences & Economics2616-74761998-41622008-12-016210.31384/jisrmsse/2008.06.2.2An Empirical Study on Impulsive Buying BehaviorTariq Jalees0PAF-Karachi Institute of Economics and Technology Karachi, PakistanThere is a wealth of research on Impulsive Buying Behavior in the developed countries. However, dearth of research on this issue in Pakistan was the motivating factor for undertaking this research. The purpose of this research was to (1) identify the variables related to impulsive buying; (2) identify the relationships of these variables; (3) ascertain their validity in Pakistan; (4) empirically test the derived hypothesis. Based on literature survey, the variables identified for this study were individualism, collectivism, mood, and proximity. A questionnaire based on the above variables was developed and administered in one of the affluent areas of Karachi i.e. Clifton and Defence. The sample size was 120. Four different hypotheses were derived that were tested through regression, F- and T-tests. https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/333Impulsive buyingindividualismcollectivismmoodproximity |
| spellingShingle | Tariq Jalees An Empirical Study on Impulsive Buying Behavior JISR Management and Social Sciences & Economics Impulsive buying individualism collectivism mood proximity |
| title | An Empirical Study on Impulsive Buying Behavior |
| title_full | An Empirical Study on Impulsive Buying Behavior |
| title_fullStr | An Empirical Study on Impulsive Buying Behavior |
| title_full_unstemmed | An Empirical Study on Impulsive Buying Behavior |
| title_short | An Empirical Study on Impulsive Buying Behavior |
| title_sort | empirical study on impulsive buying behavior |
| topic | Impulsive buying individualism collectivism mood proximity |
| url | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/333 |
| work_keys_str_mv | AT tariqjalees anempiricalstudyonimpulsivebuyingbehavior AT tariqjalees empiricalstudyonimpulsivebuyingbehavior |