The pragmatics of luxury
This paper investigates the lexical items used in online automobile advertising to characterize the motorcar as a luxury product. The main questions examined are, firstly, how certain words are interpreted as denoting luxury concepts by potential readers, and, secondly, whether luxury and non-luxur...
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| Format: | Article |
| Language: | deu |
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Ediciones Complutense
2020-07-01
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| Series: | Círculo de Lingüística Aplicada a la Comunicación |
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| Online Access: | https://revistas.ucm.es/index.php/CLAC/article/view/70561 |