The pragmatics of luxury
This paper investigates the lexical items used in online automobile advertising to characterize the motorcar as a luxury product. The main questions examined are, firstly, how certain words are interpreted as denoting luxury concepts by potential readers, and, secondly, whether luxury and non-luxur...
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| Format: | Article |
| Language: | deu |
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Ediciones Complutense
2020-07-01
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| Series: | Círculo de Lingüística Aplicada a la Comunicación |
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| Online Access: | https://revistas.ucm.es/index.php/CLAC/article/view/70561 |
| _version_ | 1811199118483128320 |
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| author | Marisa Diez-Arroyo |
| author_facet | Marisa Diez-Arroyo |
| author_sort | Marisa Diez-Arroyo |
| collection | DOAJ |
| description |
This paper investigates the lexical items used in online automobile advertising to characterize the motorcar as a luxury product. The main questions examined are, firstly, how certain words are interpreted as denoting luxury concepts by potential readers, and, secondly, whether luxury and non-luxury marques differ in the use of these units. The issues here are addressed from a double theoretical framework: a theory of luxury, which allows for the identification and classification of the vocabulary of luxury, and Relevance Theory, a pragmatic model which explains how words are subject to pragmatic modulation during interpretation, leading to the construction of ad hoc concepts.
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| first_indexed | 2024-04-12T01:42:35Z |
| format | Article |
| id | doaj.art-36d088a778cf44f58ff484e078769671 |
| institution | Directory Open Access Journal |
| issn | 1576-4737 |
| language | deu |
| last_indexed | 2024-04-12T01:42:35Z |
| publishDate | 2020-07-01 |
| publisher | Ediciones Complutense |
| record_format | Article |
| series | Círculo de Lingüística Aplicada a la Comunicación |
| spelling | doaj.art-36d088a778cf44f58ff484e0787696712022-12-22T03:53:10ZdeuEdiciones ComplutenseCírculo de Lingüística Aplicada a la Comunicación1576-47372020-07-018310.5209/clac.70561The pragmatics of luxuryMarisa Diez-Arroyo This paper investigates the lexical items used in online automobile advertising to characterize the motorcar as a luxury product. The main questions examined are, firstly, how certain words are interpreted as denoting luxury concepts by potential readers, and, secondly, whether luxury and non-luxury marques differ in the use of these units. The issues here are addressed from a double theoretical framework: a theory of luxury, which allows for the identification and classification of the vocabulary of luxury, and Relevance Theory, a pragmatic model which explains how words are subject to pragmatic modulation during interpretation, leading to the construction of ad hoc concepts. https://revistas.ucm.es/index.php/CLAC/article/view/70561lexical adjustmentluxury vocabularyhypernymshyponyms |
| spellingShingle | Marisa Diez-Arroyo The pragmatics of luxury Círculo de Lingüística Aplicada a la Comunicación lexical adjustment luxury vocabulary hypernyms hyponyms |
| title | The pragmatics of luxury |
| title_full | The pragmatics of luxury |
| title_fullStr | The pragmatics of luxury |
| title_full_unstemmed | The pragmatics of luxury |
| title_short | The pragmatics of luxury |
| title_sort | pragmatics of luxury |
| topic | lexical adjustment luxury vocabulary hypernyms hyponyms |
| url | https://revistas.ucm.es/index.php/CLAC/article/view/70561 |
| work_keys_str_mv | AT marisadiezarroyo thepragmaticsofluxury AT marisadiezarroyo pragmaticsofluxury |