EMPIRICAL STUDY ON THE ROLE OF COLLABORATION IN NEW PRODUCT DEVELOPMENT IN MANUFACTURING COMPANIES
This paper provides new empirical evidence on the effects of internal collaboration (manufacturing involvement) and external collaboration (supplier and customer involvement) practices on NPD performance and success. Moreover, comparing the collaboration practices and their effects on NPD across 10...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2018-06-01
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Series: | International Journal for Quality Research |
Subjects: | |
Online Access: | http://www.ijqr.net/journal/v12-n2/5.pdf |